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Acrylicize - Heinz

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Working in partnership with Acrylicize

We produced and installed the feature wall (now known as ‘Wall 57’) for HEINZ European Innovation Centre’s atrium in Nijmegen, Holland. This showpiece, focal point of the building greets everyone who enters, and is constructed from a massive array of mixed media. It was briefed to be ‘informative and inspiring’ by HEINZ and a huge amount of historical research by Acrylicize went in to designing the final resulting piece.

The entire display is produced in RGB colour-changing LED illuminated sections, with white colour-changing keyline strips, controlled with its own AV server, allowing the client complete control of the overall unit. Reprogrammable moving message sections. Customised shaped glass with rear projection mirror-film LED screens showing the various adverts from HEINZ over the years. This produced a holographic type effect to the viewer.

The final wall measures 3m tall x 20m wide and was officially unveiled by the Prince of Orange on April 18th 2013.

This work also resulted in us winning the Best Overall Sign of the Year Award at the BSGA Awards in 2014.